Landing Pages & Sales Letters

The Anatomy of a Landing Page

• 1. Hero Section: Headline + Subheadline + CTA Button.
• 2. Social Proof: Logos, 'As seen in', or review stars.
• 3. Problem/Agitation: Why do they need this?
• 4. Solution/Benefits: How you fix it (Bullet points).
• 5. Testimonials: Real results from real people.
• 6. Guarantee: Removing risk (Money back guarantee).
• 7. FAQ: Handling objections.
• 8. Final CTA: One last push.

Formatting for Scanners

• People don't read; they scan.
• • Use short paragraphs (1-2 lines).
• • Use bullet points.
• • Use Bold text for emphasis.
• • Use subheadings.