Content Strategy & Creation

In This Section, You Will Learn:

• • Content pillars strategy
• • The 70/20/10 content rule
• • Creating content calendars
• • Writing compelling copy
• • Visual content basics

Content Pillars Strategy

• What Are Content Pillars?
• Main topics/themes your content revolves around.
• Why Pillars Matter:
• • Consistency in messaging
• • Easier content planning
• • Establishes expertise
• • Algorithm likes focus
• Example for Fitness Coach:
• • Pillar 1: Workout tips
• • Pillar 2: Nutrition advice
• • Pillar 3: Motivation/mindset
• • Pillar 4: Client success stories
• Creating Pillars:
• 1. What topics matter to your audience?
• 2. What are you expert at?
• 3. What drives sales?
• 4. Choose 3-5 pillars maximum

The 70/20/10 Content Rule

• Don't Just Sell!
• Balance your content strategically.
• 70% Value Content:
• • Educational tips and how-tos
• • Entertainment and inspiration
• • Solve problems for free
• • Build trust and authority
• 20% Trust Content:
• • Behind-the-scenes
• • Customer testimonials
• • Personal stories
• • Proof of results
• 10% Sales Content:
• • Direct offers and promotions
• • Product showcases
• • Limited time deals
• Why It Works:
• Give value first, then ask for sale

Creating Content Calendars

• What is a Content Calendar?
• Planned schedule of what to post and when.
• Benefits:
• • Consistent posting
• • Reduced daily stress
• • Strategic content mix
• • Better results tracking
• Creating Your Calendar:
• 1. Choose posting frequency (3-7x/week)
• 2. Assign pillars to days
• 3. Plan content types
• 4. Batch create content
• Simple Weekly Template:
• • Monday: Educational (Value)
• • Wednesday: Behind-scenes (Trust)
• • Friday: Tips/Hacks (Value)
• • Sunday: Testimonial or Offer

Writing Compelling Copy

• Copywriting Basics:
• • Hook in first line
• • Speak to one person
• • Focus on benefits, not features
• • Use simple language
• • Include call-to-action
• Caption Formula:
• 1. Hook: Stop the scroll
• 2. Story/Value: Deliver content
• 3. CTA: What to do next
• Hook Examples:
• • 'Nobody talks about this…'
• • 'I made $X in Y weeks. Here's how:'
• • 'Stop doing [wrong thing]. Do this instead:'
• • 'The secret to [result] is simpler than you think'
• Read it aloud: Good copy sounds natural

Visual Content Creation

• Visual Content Types:
• • Static images/graphics
• • Carousel posts
• • Short-form videos
• • Stories and Reels
• Design Tools:
• • Canva: Best for beginners (free)
• • Photoshop, Figma (advanced)
• • CapCut for videos
• Design Principles:
• • Consistent brand colors
• • Readable fonts
• • Clear focal point
• • Less is more
• AI Visual Tools:
• • Canva Magic Design
• • DALL-E, Midjourney
• • Quick, professional results