Order Fulfillment

In This Section, You Will Learn:

• • Fulfillment options for Pakistani sellers
• • Packaging best practices
• • Courier partners in Pakistan
• • International fulfillment
• • Handling returns
• • Cash on Delivery strategies

Fulfillment Options

• Self-Fulfillment:
• • Pack and ship yourself
• • Best for: Starting out, low volume
• 3PL (Third Party Logistics):
• • Company stores, packs, ships for you
• • Best for: Scaling, multiple channels
• Dropshipping:
• • Supplier ships directly to customer
• • No inventory handling
• For International Selling:
• • FBA (Fulfillment by Amazon)
• • 3PL warehouses in USA/UK

Courier Partners (Pakistan)

• Major COD Couriers:
• • TCS: Largest network, premium service
• • Leopards: Good rates, wide coverage
• • Trax: Tech-forward, growing fast
• • M&P: Affordable, decent coverage
• • Bykea: Same-day local delivery
• Choosing a Courier:
• • Coverage area
• • COD remittance time
• • Per-order charges
• • Return handling fees
• Pro Tip: Use multiple couriers for coverage

Cash on Delivery (COD) Strategy

• Why COD Dominates Pakistan:
• • Low credit card penetration
• • Trust issues with online stores
• • 70-80% of orders are COD
• COD Challenges:
• • Return to origin (RTO) – customer refuses
• • Delayed payments from courier
• Reducing RTO Rate:
• • Confirm orders via call/WhatsApp
• • Verify addresses before shipping
• • Offer partial advance payment discount
• Healthy RTO Rate: Under 10%

Handling Returns

• Return Policy Guidelines:
• • Clear timeframe (7-14 days)
• • Condition requirements
• • Who pays return shipping
• Processing Returns:
• 1. Customer requests return
• 2. Verify eligibility
• 3. Arrange pickup or drop-off
• 4. Inspect returned product
• 5. Process refund or exchange
• Reducing Returns:
• • Accurate product descriptions
• • Clear size guides
• • High-quality photos