Your First Logo Reveal

In This Section, You Will Learn:

• • Why logo animations are the best starting point
• • Step-by-step logo reveal creation
• • Adding particle effects and polish
• • Exporting for different platforms
• • Your hands-on assignment

Why Start With Logo Animations?

• Logo animations are the BEST first project:
• Easy to Create:
• • Only 5-10 seconds long
• • Simple animations (scale, fade, position)
• • Uses basic After Effects tools
• High Demand:
• • EVERY business needs one
• • YouTubers, startups, agencies
• • Recurring clients (new logos, rebrands)
• Good Pricing:
• • Beginners: Rs. 5,000 – 10,000 ($50-100)
• • Intermediate: Rs. 15,000 – 30,000 ($150-300)
• • Advanced: Rs. 50,000+ ($500+)
• Portfolio Builder:
• • Quick to create, impressive to show
• • Clients can immediately see your style
• Master logo reveals, and you have a sellable skill.

Step-by-Step: Simple Logo Reveal

• Let's create a professional logo reveal:
• 1. Setup:
• • Create new comp: 1920×1080, 30fps, 5 seconds
• • Import your PNG logo (transparent background)
• • Drag logo to timeline, center it
• 2. Scale Animation:
• • Go to frame 0, press S for Scale
• • Click stopwatch, set Scale to 0%
• • Go to 1 second (frame 30)
• • Set Scale to 100%
• 3. Opacity Animation:
• • Go to frame 0, press T for Opacity
• • Click stopwatch, set Opacity to 0%
• • Go to 1 second, set Opacity to 100%
• 4. Apply Easy Ease:
• • Select all keyframes
• • Press F9
• 5. Preview:
• • Press Spacebar to play
• • Your logo should 'pop in' smoothly!

Adding Polish and Effects

• Take it from good to GREAT:
• Add Motion Blur:
• • Click the motion blur icon on your layer
• • Enable global motion blur (comp panel button)
• • Fast movements now look cinematic
• Add a Background:
• • Layer → New → Solid (match comp size)
• • Choose brand color or gradient
• • Drag below logo layer
• Add a Glow:
• • Select logo layer
• • Effect → Stylize → Glow
• • Subtle glow makes logos pop
• Add Particle Effects (Advanced):
• • Use CC Particle World (built-in)
• • Or download free particle templates
• Add Sound:
• • Import a 'whoosh' or 'logo sting' sound
• • Many free options online
• • Sound makes animations 10x more impactful

Exporting Your Animation

• Different platforms need different settings:
• For Social Media (Instagram, Facebook):
• • File → Export → Add to Render Queue
• • Output Module: H.264 (MP4)
• • Or use Adobe Media Encoder for faster rendering
• Recommended Settings:
• • Instagram/TikTok: 1080×1920 or 1080×1080, MP4
• • YouTube: 1920×1080 or 3840×2160, MP4
• • Website: MP4 or WebM (smaller file size)
• For Clients:
• • Always deliver MP4 (universal playback)
• • Also offer MOV with alpha (transparent background)
• • Include different versions (square, vertical, horizontal)
• Pro Tip: Use Adobe Media Encoder — it's faster and you can keep working in After Effects while rendering.

Your Assignment

• Create Your First Logo Reveal:
• Requirements:
• ✅ 5-10 seconds long
• ✅ Logo scales from 0% to 100%
• ✅ Logo fades from 0% to 100% opacity
• ✅ Easy Ease applied to all keyframes
• ✅ Motion blur enabled
• ✅ Colored or gradient background
• Bonus Points:
• • Add a glow effect
• • Add a sound effect
• • Add subtle particle effects
• Use any logo: Download a sample logo from Google, or create a simple text logo.
• This is your first portfolio piece!