TikTok Shop Marketing

In This Section, You Will Learn:

• • Organic vs paid marketing
• • TikTok affiliate program
• • Working with influencers
• • TikTok Shop Ads basics
• • Promotions and deals
• • Scaling what works

Organic vs Paid Marketing

• Organic Marketing (Free):
• • Your own TikTok content
• • Affiliate creators
• • Viral potential without spending
• • Takes time to build
• Paid Marketing:
• • TikTok Shop Ads
• • Sponsored content
• • Faster results
• • Requires budget
• Recommended Strategy:
• • Start organic to validate products
• • Add paid once you have winners
• • Scale with combination of both

TikTok Shop Affiliate Program

• What is TikTok Affiliate?
• Creators promote your products and earn commission on sales.
• How It Works:
• 1. You set commission rate (typically 10-30%)
• 2. Creators add your product to their videos
• 3. Their followers buy using their link
• 4. You ship product, creator gets commission
• Why It's Powerful:
• • Thousands of creators can promote you
• • You only pay when you make a sale
• • Creators have built-in audiences
• Setting Up:
• • Go to Seller Center → Affiliate
• • Set commission rates per product
• • Create attractive offer for creators
• • Respond to collaboration requests

Working with Influencers

• Types of Creators:
• • Nano (1-10K followers): Highest engagement, cheapest
• • Micro (10-100K): Good balance of reach and cost
• • Macro (100K-1M): Expensive but high reach
• • Mega (1M+): Very expensive, brand awareness
• Best for TikTok Shop:
• Start with nano and micro creators – better ROI.
• Outreach Strategy:
• • Find creators in your niche
• • Send them free product
• • Offer affiliate partnership
• • Build long-term relationships
• What to Offer:
• • Free product + 20-30% commission
• • Higher commission for exclusive content
• • Performance bonuses for top sellers

TikTok Shop Ads

• When to Use Ads:
• • After organic validation
• • To scale winning products
• • During promotions/launches
• Ad Types:
• • Product Shopping Ads: Show in For You Page
• • Video Shopping Ads: Your content boosted
• • Live Shopping Ads: Promote live streams
• Budget Recommendations:
• • Minimum: $20-50/day per product
• • Testing: $100-200/day
• • Scaling: $500+/day for winners
• Key Metrics:
• • ROAS (Return on Ad Spend): Target 3x+
• • CTR (Click-Through Rate): 1%+ good
• • Conversion Rate: Track by product

Promotions & Deals

• Types of Promotions:
• • Percentage discount (10-30% off)
• • Flash sales (limited time)
• • Bundle deals (buy more save more)
• • Free shipping offers
• When to Run Promotions:
• • Product launches
• • Holiday seasons (Black Friday, Christmas)
• • Inventory clearing
• • Competitor pricing pressure
• TikTok Shop Events:
• • Participate in platform-wide sales events
• • Get featured in 'Deals' section
• • Higher visibility during events
• Balance: Don't over-discount – protect your margins!