SEO & Analytics

In This Section, You Will Learn:

• • How the YouTube Algorithm works (CTR + AVD)
• • Keyword Research for Titles and Descriptions
• • Reading YouTube Analytics (Studio)
• • The 'Pivot' Strategy based on data

The Algorithm Simplified

• YouTube wants to keep people on the platform.
• Click-Through Rate (CTR): Do people click your thumbnail? (Target: 5%-10%)
• Average View Duration (AVD): Do they stay watching? (Target: 40%+)
• Velocity: How fast do you get views in the first hour?
• If your video has High CTR + High AVD = YouTube promotes it millions of times.

SEO Basics

• Include your main keyword in the Title (make it sound natural) and the first 2 lines of the Description.
• Use tools like VidIQ or TubeBuddy to find low-competition keywords.