eBay Marketplace
Account Health & Safety
In This Section, You Will Learn:
- • eBay seller performance standards
- • Account health metrics to monitor
- • Avoiding policy violations
- • Handling disputes and cases
- • Suspension prevention
eBay Seller Performance Standards
- Seller Levels:
- • Below Standard: Restrictions applied
- • Standard: Normal selling privileges
- • Above Standard: Better visibility
- • Top Rated: Best perks, higher search ranking
- Top Rated Requirements:
- • 100+ transactions in past year
- • Defect rate below 0.5%
- • Late shipment rate below 3%
- • Tracking uploaded on time
- Benefits of Top Rated:
- • 10% discount on final value fees
- • Top Rated Plus badge
- • Higher search visibility
Account Health Metrics
- Key Metrics to Monitor:
- • Transaction Defect Rate: Under 2%
- • Late Shipment Rate: Under 3%
- • Cases Closed Without Resolution: Under 0.3%
- • Tracking Upload Rate: Over 95%
- Where to Check:
- • Seller Hub → Performance → Seller Level
- • Check weekly minimum
- • Address issues immediately
- Red Zone Warnings:
- • Approaching Below Standard = fix NOW
- • Policy violations accumulate
- • Multiple issues = suspension risk
Common Policy Violations
- Things That Get You in Trouble:
- • Selling counterfeit/fake items
- • Misleading product descriptions
- • Not shipping on time
- • Cancelling too many orders
- • Feedback manipulation
- • Having multiple accounts
- How to Stay Safe:
- • Only sell authentic products
- • Describe items accurately
- • Ship when you say you will
- • Handle tracking properly
- • Respond to messages promptly
- When in Doubt: Read eBay's seller policies
Handling Disputes
- Types of Cases:
- • Item Not Received
- • Item Not As Described
- • Return requests
- Defense Strategy:
- • Always use tracked shipping (proof!)
- • Keep all communication on eBay
- • Respond to cases within 3 days
- • Be professional, provide evidence
- Winning Cases:
- • Tracking showing delivered = you win
- • Photos proving item condition = strong defense
- • Clear listing description = your backup
- Pro Tip: Sometimes accepting a loss is cheaper than fighting and getting negative feedback