Building Your Online Store

In This Section, You Will Learn:

• • Platform options (marketplace vs own store)
• • Store setup essentials
• • Product listing best practices
• • Essential pages every store needs
• • Payment processing options
• • Mobile optimization

Marketplace vs Own Store

• Marketplace (Amazon, Daraz, eBay):
• • Pros: Built-in traffic, trust, easier start
• • Cons: Fees, competition, less control
• Own Store (Shopify, WooCommerce):
• • Pros: Full control, brand building, customer data
• • Cons: Need to drive own traffic
• Recommended Strategy:
• • Start on marketplace (learn, validate)
• • Build own store as you grow
• • Use both simultaneously for maximum reach

Store Setup Essentials

• Brand Identity:
• • Business name (memorable, easy to spell)
• • Logo (use Canva for free)
• • Color scheme (2-3 consistent colors)
• Store Structure:
• • Homepage: Clear value proposition
• • Product Pages: Individual items
• • About Us: Build trust
• • Contact: Easy to reach you
• Technical Setup:
• • Domain name (yourbrand.com)
• • SSL certificate (security)
• • Mobile responsiveness (80%+ traffic is mobile)

Product Listing Best Practices

• Title Optimization:
• • Include main keywords
• • Be descriptive but concise
• Product Images:
• • Minimum 5 images per product
• • White background main image
• • Lifestyle shots (product in use)
• Product Description:
• • Lead with benefits (not features)
• • Use bullet points for scanning
• • Include specifications
• Use AI: 'Write a high-converting product description for [PRODUCT]'

Payment Processing

• For Pakistani Customers:
• • COD (Cash on Delivery): Most popular (70-80%)
• • JazzCash/Easypaisa: Mobile wallets
• • Bank Transfer: Direct deposits
• For International Customers:
• • Stripe: Most popular
• • PayPal: Widely trusted
• Receiving International Payments:
• • Payoneer (most common for Pakistanis)
• • Wise (good rates)
• Tip: Set up both local and international payment options.