Finding Clients & Pricing

In This Section, You Will Learn:

• • Where to find automation clients
• • How to pitch without sounding salesy
• • Pricing strategies that work
• • Creating proposals that close
• • Building your portfolio from scratch
• • Getting testimonials and referrals

Where to Find Clients

• Local Businesses (Easiest to Start):
• • Salons, gyms, restaurants, clinics
• • Walk in with a demo on your phone
• • They see immediate value
• Freelance Platforms:
• • Upwork: Search 'automation', 'n8n', 'zapier'
• • Fiverr: Create an automation gig
• • LinkedIn: Connect with business owners
• Online Communities:
• • Facebook groups for small business owners
• • Reddit (r/smallbusiness, r/entrepreneur)
• • Industry-specific forums
• Referrals (Best Quality):
• • Ask happy clients for referrals
• • Offer referral bonus
• • This is how top freelancers grow

How to Pitch (Without Being Pushy)

• The Pain-First Approach:
• • Don't: 'I make chatbots, want one?'
• • Do: 'I noticed you might be losing leads when you can't reply fast…'
• The Free Audit Offer:
• • 'Can I look at how you handle customer inquiries?'
• • 'I'll tell you 3 things you could automate – free'
• • No commitment, but you're now the expert
• The Demo Close:
• • Build a simple demo for THEIR business
• • 5 minutes of work, huge impact
• • 'Here's what I built for you in 10 minutes. Imagine what a full system could do.'

Pricing Your Services

• Never Price by Hour. Price by Value.
• Project-Based Pricing:
• • Simple chatbot: $300-$500
• • Lead capture + response: $400-$800
• • Full automation suite: $1,000-$3,000
• Retainer Pricing (Monthly):
• • Maintenance & updates: $100-$200/month
• • Ongoing support: $200-$500/month
• • Managed automation: $500-$1,500/month
• Calculate Based on Value:
• • 'This saves 10 hours/week x $20/hour = $800/month saved'
• • 'My one-time fee: $500 = Pays for itself in 3 weeks'
• Never under-price. Cheap = low quality in client's mind.

Building Your Portfolio

• No Clients Yet? No Problem:
• • Build 3-5 demo bots for different industries
• • Record Loom videos showing them work
• • Write case studies (even for demos)
• Getting Testimonials:
• • After delivering, ask: 'Would you mind sharing a quick testimonial?'
• • Make it easy: Send them 3 questions to answer
• • Video testimonials are gold
• Your Portfolio Should Show:
• 1. The problem you solved
• 2. What you built
• 3. The result/impact
• 4. Client testimonial