Listing Optimization

In This Section, You Will Learn:

• • Amazon A9 algorithm basics
• • Title optimization
• • Bullet points and description
• • Product photography
• • Backend keywords

Amazon A9 Algorithm

• What is A9?
• Amazon's search algorithm that ranks products
• Ranking Factors:
• • Relevance: Keywords in title, bullets, description
• • Performance: Sales velocity, conversion rate
• • Customer Satisfaction: Reviews, ratings
• The Goal:
• Optimize for both algorithm AND human buyers

Title Optimization

• Title Formula:
• Brand + Main Keyword + Key Features + Size/Quantity
• Example:
• 'BRANDNAME Premium Yoga Mat – Extra Thick 1/2 Inch, Non-Slip Surface, Eco-Friendly Material – 72×24 Inches with Carrying Strap'
• Title Rules:
• • Include main keyword early
• • Stay under 200 characters
• • Don't keyword stuff
• • Make it readable for humans

Bullet Points

• 5 Bullet Point Strategy:
• 1. Main benefit + keyword
• 2. Key feature/quality
• 3. Problem it solves
• 4. What's included
• 5. Guarantee/trust builder
• Format:
• • Start with CAPITAL benefit
• • 150-250 characters each
• • Mix features and benefits
• • Include relevant keywords naturally

Product Photography

• Amazon Image Requirements:
• • Main image: White background, product only
• • Minimum 1000×1000 pixels
• • No text, logos, or watermarks on main
• 7 Image Strategy:
• 1. Main product image (white background)
• 2. Lifestyle shot (product in use)
• 3. Size/scale reference
• 4. Feature callouts (infographic)
• 5. All included items
• 6. Close-up details
• 7. Benefit comparison
• Tip: Professional photos = higher conversions