Sales & Distribution

In This Section, You Will Learn:

• • Sales channel options
• • Direct selling strategies
• • Working with retailers
• • Online selling platforms
• • Delivery and logistics

Sales Channel Options

• Three Main Channels:
• 1. Direct (Highest Margin):
• • WhatsApp, Facebook, Instagram
• • Personal network
• • 100% profit margin
• 2. Retail (Medium Margin):
• • Local shops, supermarkets
• • Consignment or wholesale
• • Wider reach
• 3. Online Platforms (Scalable):
• • Daraz, OLX, Shopify
• • Platform fees apply
• • National reach
• Recommended Start:
• Direct selling first → Add retail → Then online

Direct Selling Strategies

• WhatsApp Business:
• • Free and essential
• • Create product catalog
• • Use status for promotions
• • Quick replies for FAQs
• Facebook/Instagram:
• • Create business page
• • Post product photos regularly
• • Run targeted ads (start with Rs. 500-1000)
• • Engage with comments
• Your Network:
• • Family and friends (first customers)
• • Their referrals
• • Local community groups
• Direct Sales Tips:
• • Personal touch wins
• • Follow up after delivery
• • Ask for reviews and referrals
• • Offer repeat customer discounts

Working with Retailers

• Finding Retail Partners:
• • Local general stores
• • Specialty shops (skincare at beauty stores)
• • Supermarkets (when scaled)
• Approaching Retailers:
• 1. Research their current products
• 2. Prepare professional sell sheet
• 3. Bring samples
• 4. Start with consignment offer
• Consignment Model:
• • You place products in store
• • They pay only when sold
• • Lower risk for retailer
• • Good for new brands
• Wholesale Model:
• • They buy upfront at 20-30% discount
• • Better for you (cash flow)
• • After trust is built

Online Selling Platforms

• Daraz:
• • Largest e-commerce platform in Pakistan
• • 15-20% commission
• • Large customer base
• • Seller Center registration
• Setting Up Daraz:
• 1. Register as seller
• 2. Upload products with good photos
• 3. Price to include commission
• 4. Handle orders promptly
• Other Platforms:
• • OLX (for bulk/B2B)
• • Instagram Shopping
• • Your own website (later stage)
• Tips for Online:
• • Good product photos essential
• • Detailed descriptions
• • Competitive pricing
• • Fast shipping

Delivery & Logistics

• Delivery Options:
• • Self-delivery (local)
• • Courier partners (TCS, Leopards, BlueEx)
• • Platform delivery (Daraz)
• Courier Partners:
• • Register for business account
• • Negotiate rates for volume
• • Cash on Delivery (COD) option
• Delivery Costs:
• • Within city: Rs. 150-200
• • Other cities: Rs. 200-300
• • Include in pricing or charge separately
• Packaging for Shipping:
• • Secure packaging (don't break)
• • Waterproof if needed
• • Include invoice
• • Add thank you note (personal touch)
• Handling Returns:
• • Clear return policy
• • Replace quickly if defective
• • Learn from return reasons