Amazon PPC Advertising

In This Section, You Will Learn:

• • What Amazon PPC is
• • Campaign types
• • Setting up your first campaign
• • Keyword targeting
• • Optimizing for profitability

What is Amazon PPC?

• PPC = Pay Per Click
• You pay only when someone clicks your ad
• Why PPC Matters:
• • New products need visibility
• • Organic ranking takes time
• • Competitors are advertising
• Starting Budget:
• • $10-20/day per product
• • Test for 2 weeks minimum
• • Scale what works

Campaign Types

• Sponsored Products:
• • Most common type
• • Appears in search results
• • Best for beginners
• Sponsored Brands:
• • Shows your brand logo
• • Requires brand registry
• • Good for brand awareness
• Sponsored Display:
• • Retargeting customers
• • Shows on/off Amazon
• • Advanced strategy

Keyword Targeting

• Match Types:
• • Broad: Shows for related searches
• • Phrase: Shows for phrase + variations
• • Exact: Shows for exact keyword only
• Keyword Strategy:
• 1. Start with Automatic campaign
• 2. Harvest winners after 2 weeks
• 3. Move winners to Manual campaign
• 4. Add negative keywords for losers
• Target ACoS:
• • Break-even: 30-40%
• • Profitable: Under 25%
• • Aggressive launch: 50%+

Optimization Tips

• Weekly Optimization:
• • Check search term report
• • Add negative keywords
• • Adjust bids on performers
• • Pause high-ACoS keywords
• Bid Strategies:
• • Down Only: Conservative, profitable
• • Up and Down: Aggressive, visibility
• • Fixed: Full control
• Pro Tip:
• PPC sales boost organic ranking – reinvest early profits into ads